Taxonomies - Intercultural Communication Taxonomies...

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Intercultural Communication Taxonomies Vaibhavi Kulkarni
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Taxonomy: Hall Taxonomies help us with general, broad understanding of culture Not applicable to everyone in the culture Simplistic in nature; do not take into account complex realities Edward Hall Pioneer in intercultural research We are faced with many perceptual stimuli
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Hall: High Context / Low Context Cultures differ on a continuum that ranges from high to low context. High-context cultures prefer to use high- context messages. Example: Japanese, African American, Mexican, and Latino Low-context cultures prefer to use low- context messages. Example: German, Swedish, European
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Hall: High Context /Low Context Use of Overt and Covert messages In high context cultures, meaning are internalized ; emphasis on non verbal codes In low-context cultures, meaning of messages is plainly and explicitly coded.
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This note was uploaded on 12/01/2011 for the course COMMUNICAT 192:346 taught by Professor Staff during the Fall '10 term at Rutgers.

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Taxonomies - Intercultural Communication Taxonomies...

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