Louis Vuitton Business Plan finished

Louis Vuitton Business Plan finished - Business Plan for...

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Business Plan for (Outline) Manuel Duenas Gina Arreola Christina Castillo Denny Vongkhamchanh Paris, France 1
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Table of Contents (2) Executive Summary …………… …………………………………………………….(3-12) (Manuel Duenas) Introduction ……………………………………………………………………. .……(12 ) (Manuel Duenas) Historical Context …………………………………………………………………(13-15) (Manuel Duenas) Organizational Structure …………………………………………………………(15-20) (Christina Castillo) Environmental Analysis …………………………………………………………. .(20-24) (Denny Vongkhamchanh) Firm’s Strategy ……………………………………………………………………(24-28) (Christina Castillo) Industry Analysis ………………………………………………………………….(28-33) (Denny Vongkhamchanh) Problem Formation ……………………………………………………………….(33-37) (Gina Arreola) Recommendation s…………………………………………………………………(37-41) (Gina Arreola) Conclusion …………………………………………………………………………(41-42) (Manuel Duenas) Sources ……………………………………………………………………………(43-45) (Manuel Duenas) 2
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Louis Vuitton is a high-end luxury retail company, providing customers with top quality products ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. Mission The mission of the Louis Vuitton is to continue to be in harmony with elegance and creativity. Through this goal LV represents the most refined qualities of Western fashion around the world. The products reflect the blend of tradition and innovation. This reflection creates an embodiment of cultural values that radiate the essence and illusion of human fantasy. In essence, the vision to meet the fundamental values of all stakeholders is a top priority that includes but is not limited to product excellence, and a passionate image of the brand. Defining the Business Louis Vuitton charges itself with satisfying its customer base need. This is met by producing high end products for travelers and early adopters of fashion as well as the late bloomers. Customers of Louis Vuitton strive for excellence in a quality product. This is met with elegance and creativity. Quenching a need for refined quality is fulfilled by superb craftsmanship from a deep heritage of prestige that distinguishes the brand from many other high quality brands. Stating the Long Term Goals
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This document was uploaded on 11/30/2011.

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Louis Vuitton Business Plan finished - Business Plan for...

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