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Unformatted text preview: -Priming-We can do certain things because we have seen it. -Strong evaluation comes from deep processing -Purpose of communication; intent and motives.-Mindlessness -Cognitive Miser-Recall the copy room study -Rely of schemas with the use of stereotypes...
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This note was uploaded on 11/30/2011 for the course COMM. 101 taught by Professor Staff during the Fall '11 term at Iowa State.
- Fall '11