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Communications101-09-07 - -Communication studies model of...

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Communications 9-07-11: -Models -Abstract representation of a process: organize thought and defines variables -Predict: Knowing one variable helps one know about another -Explain: why variables are related -Control: can controlling one variable control others related.
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Unformatted text preview: -Communication studies model of source attractiveness and persuasion: increased persuasion. -Caveats: parsimony over scope: communication studies model vs. Freud’s model-Make assumptions-Take as a given- Should be tested as necessary...
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