Digital marketing and its fundamentalsIt is a term that includes all the modern methods and marketing strategies to reach the target audience using various mediums like the Internet, mobile phones, and laptops. Different social media platforms (Facebook, Instagram, Twitter, etc.) are also used to reach the target audience. Digital marketing has become the key to many industries because of this pandemic situation. In today's situation, people prefer to maintain social distancing, and this point has created a demandfor digital marketing. Most of the products that are manufactured today are sold with the help of digital marketing platforms. The marketing method is called Digital marketing fundamentals.In this article, we have discussed seven standard Digital marketing fundamentals to attract customers according to their preferences.Content marketingIt is a strategic marketing approach focused on creating and publishing relevant and valuable content to attract people. The content which is written or produced should be focused on retaining the targeted audience. Content marketing includes blog posts, podcasts, and social media posts. Today's 86% of businesses prefer to do content marketing. Effective content marketing needs a lot of research and knowledge about that particular product. Content marketers mainly focus on eight main points, which are as follows.