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_______________________________________________________________ _______________________________________________________________ Report Information from ProQuest November 10 2011 11:32 _______________________________________________________________
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Document 1 of 1 Google Wants Search to Be More Social Wall Street Journal (Online) [New York, N.Y] 30 Mar 2011: n/a. _______________________________________________________________ Find a copy Check for full text via FindIt! _______________________________________________________________ Abstract (See related article on page B2.) Google is now an incumbent in a fast-changing Web industry that has been disrupted in recent yearsby rival such as Facebook and messaging service Twitter Inc. Those companies have gotten people to publicly and privately share information on the Web, including their favorite articles, videos, personal interests and whereabouts, and redefine how people discover news articles or get advice on where to shop or travel. _______________________________________________________________ Full Text Author: Amir Efrati GoogleInc. is offering to add a twist to Web searches, in a bold offensive to prevent Facebook Inc. and other social-networking companies from gaining an upper hand on Web innovation and potential advertising dollars. The Internet search giant said it would allow users to recommend useful search results to friends and potentially reorder the way sites are ranked based on what they and their friends like or find useful. The "social search" effort, dubbed "+1" or "plusone," could change the way that some people use Google's search engine. The move is striking since Google's search engine--based on an algorithm developed more than a decade ago by co-founders Larry Page and Sergey Brin--has propelled the company to be one of the world's most valuable tech concerns. It is the reason the millions of people turn to Googleevery day. Search ads related to the search engine still account for the vast majority of Google's nearly $30 billion in annual revenue. The "social search" move comes after Googlehas botched several attempts at creating a viable social-networking service, including a previous effort dubbed GoogleBuzz. Indeed, on Wednesday, Googlesaid it agreed to settle a complaint by the Federal Trade Commission
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This note was uploaded on 12/01/2011 for the course MKT 5017 taught by Professor Weinstein during the Fall '11 term at Nova Southeastern University.

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proquestcitations (9) - _ _ Report Information from...

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