proquestcitations (10) - _ _ Report Information from...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
_______________________________________________________________ _______________________________________________________________ Report Information from ProQuest November 10 2011 11:35 _______________________________________________________________
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Document 1 of 1 GOOGLE THIS: THE GREAT FIREWALL OF CHINA, THE IT WHEEL OF INDIA, GOOGLE INC., AND INTERNET REGULATION Eko, Lyombe; Kumar, Anup; Yao, Qingjiang. Journal of Internet Law 15. 3 (Sep 2011): 3-14. _______________________________________________________________ Find a copy Check for full text via FindIt! _______________________________________________________________ Abstract Globalization has led to the unprecedented interconnection of nations, people, and cultures. As innovative information and communication technologies have diffused from the global centers of technology and knowledge creation to the "periphery" of the world, these technologies have been reinvented and adopted in countless linguistic, political, economic, social, and cultural contexts. Google Inc, the global leader in Internet search, with its subsidiary, Youtube, has become not only the world's largest visual archive, but also the depository of visual material that authoritarian governments do not want the world to see. This article examines how Google adapts to international, politico-cultural, economic, and social contexts, using as a comparative case study, the company's political and legal troubles in China and India. It also describes and explains how Google has shaped its business model to suit two different jurisdictions whose cultures of freedom of expression and human rights differ greatly from those of the US. _______________________________________________________________ Full Text Globalization has led to the unprecedented interconnection of nations, people, and cultures. As B innovative information and communication technologies have diffused from the global centers of technology and knowledge creation to the "periphery" of the world, these technologies have been reinvented and adopted in countless linguistic, political, economic, social, and cultural contexts. Although it has been relatively easy to translate and transpose information and communication technologies from the United States to different political and cultural contexts around the world, global multinational information technology companies have had a harder time exporting their business models and national values to their international subsidiaries in some of the "emerging economies" of the world. Many of these global companies have to juggle a number of conflicting realities and reconcile several contradictory expectations. The fact is that even as they globalize, Googleand other US companies have to remain attached to their US umbilical cords - networks, servers, business models, values, and legal frameworks - and at the same time adopt the cultural coloration of their host countries. In short, they have to satisfy local political exigencies, obey national
Background image of page 2
rules, abide by cultural expectation, and yet remain good US corporate citizens.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/01/2011 for the course MKT 5017 taught by Professor Weinstein during the Fall '11 term at Nova Southeastern University.

Page1 / 21

proquestcitations (10) - _ _ Report Information from...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online