HOW TO CREATE EFFECTIVE LAYOUTS
Writing the text of a document is only one part of creating effective documents.
How the text
is presented and where it is placed on the page are equally important considerations.
document to accomplish its intended mission, it must be effective in all of five phases.
in any one of these phases will mean failure of the document. The document must be:
Document layout and design can help the document be successful, particularly to be noticed,
read, and remembered.
Good writing is the critical factor in achieving understanding, and
meeting the audience’s need will be the primary driving force behind generating the desired
To achieve good layout, be sure to let the
guide all decisions.
Therefore, make sure
you clearly understand the objective of the message
specifically, what are you trying to
accomplish with this document?
During the design phase, keep asking yourself how the
document’s layout and design can help accomplish the objective?
Also, be sure to complete a careful
Know who will be reading the
their age, education, interest in the topic, needs, wants, expectations, feelings about
the writer, and so forth
Next, analyze the
Where will the document be read, when it will be read, what
other documents will be competing with this one, and so forth.
With this preliminary information in mind, make all necessary decisions concerning the
The following sections contain guidelines and principles which you’ll find helpful in
developing functional, professional-looking management documents.
When you arrange information on a page (or other medium), remember these basic guidelines.
Let your objective, your audience, and document conventions guide your layout.
no overall right or wrong.