Principles_of_Layout___Design (1)

Principles_of_Layout___Design (1) - Principles of...

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Unformatted text preview: Principles of Layout & Design Principles More than just text . . . Steps to a Successful Document Steps Noticed Read Understood Remembered Acted upon Failure at any one of these steps means failure for the document! Four Design Factors Four Attraction Clarity Creativity Harmony Basic Page Elements Basic Typography Graphics White space (what’s left over) Graphics Graphics Use graphics . . . When more effective than words When time and cost effective When they clarify or help attract readers’ When eye eye White Space White Serves four purposes: Divides two or more text and graphic Divides elements elements Frames text or graphic elements Improves access Gives visual variety Layout Techniques Layout Proximity (spacing) Contrast Repetition Alignment/balance Disorganized Information Disorganized New Tires 93,000 miles Copper For Sale Alloy Wheels AC 4WD AT V6 1998 Ford Call James 733-1254 Tinted windows $7999 Proximity/spacing Proximity/spacing For Sale 1998 Ford New Tires Alloy Wheels Call James 733-1254 4WD AT Copper Tinted windows AC 93,000 miles $8,999 V6 Contrast Contrast For Sale 1998 Ford New Tires Alloy Wheels 4WD Call James—733-1254 AT Copper Tinted windows AC 93,000 miles $8,999 V6 Repetition Repetition FOR SALE 1998 Ford New Tires Alloy Wheels 4WD Call James—733-1254 AT Copper Tinted windows AC 93,000 miles $8,999 V6 Alignment Alignment FOR SALE 1998 Ford 4WD AT AC V6 New Tires Copper $8,999 Tinted windows Alloy Wheels Call James—733-1254 93,000 miles Apply what you’ve seen . . . Apply Download a copy of “Business Card” from the course Blackboard site. Read through the information, then apply the principles of proximity/spacing, contrast, repetition, and alignment to the sample business card. Apply Design Principles Apply (989) 837­2524 Riley Builders Todd Anderson 2121 Eastman Midland, MI 48642 Contrast Riley Builders (989) 837­2524 Todd Anderson 2121 Eastman Midland, MI 48642 Spacing/Grouping Spacing/Grouping Todd Anderson Riley Builders 2121 Eastman Midland, MI 48642 (989) 837­2524 Repetition Repetition Todd Anderson Riley Builders 2121 Eastman Midland, MI 48642 (989) 837­2524 Alignment Alignment Todd Anderson Riley Builders 2121 Eastman Midland, MI 48642 (989) 837­2524 Visual Interest Visual Todd Anderson Riley Builders 2121 Eastman Midland, MI 48642 (989) 837­2524 Visual Interest Visual Todd Anderson Riley Builders 2121 Eastman Midland, MI 48642 (989) 837­2524 Visual Interest Visual Todd Anderson Riley Builders 2121 Eastman Midland, MI 48642 (989) 837­2524 ...
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This note was uploaded on 12/01/2011 for the course BIS 288 taught by Professor Karlsmart during the Fall '11 term at Central Mich..

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