Typography - Typography More than just words “They...

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Unformatted text preview: Typography More than just words “They don’t call them characters for nothing.”--Bitstream ad Objectives Learn typography terminology Identify and apply principles and guidelines of typography that will help you use type creatively and effectively Type is . . . (think of a metaphor) personality on paper: (subliminal, and emotional) like a musical instrument (same melody, different on flute or banjo) like background music in a movie (makes you feel differently) like clothing (different texture, color, look) Typography Basics Type is referred to in several ways: Serif or sans serif Proportional or monospaced One inch equals 72 points “Leading”: the space between text lines “Reverse”: light text on a dark background Type Classifications Oldstyle (Garamond) Modern (Bodoni) Slab serif (Century Schoolbook) Sans serif (Arial) Script (Brush Script) Decorative (Ravie) Leading (or line spacing)...
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This note was uploaded on 12/01/2011 for the course BIS 288 taught by Professor Karlsmart during the Fall '11 term at Central Mich..

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Typography - Typography More than just words “They...

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