Tepper and Ivey

Tepper and Ivey - themselves established as the amateur...

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Christopher Webb CMCL 392: Media Genres Professor Segal November 16, 2011 What happened to the local and the amateur with America’s last big cultural transformation was that media convergence and corruption of mass culture tarnished it’s authencity. Things like Technology, “high culture” tastes in their art that made “industry” become such a dynamic part of their creativity and then the amateurs started being replaced by the “Pro-ams” who were much more sophisticated as consumerism became important. “Curatorial me” is made possible by an explosion of cultural choice and the “creative class” are people who wants to work at jobs that are associated with solving puzzles and using their a creative skills to convey a message through their cultural consumption. The “growing cultural divide” consist of the pro-ams and the amateurs. The pro- ams are more serious about their work and are willing to get the backing to get
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Unformatted text preview: themselves established as the amateur aren’t as serious and find it hard to get their projects funded. According to Ivey and Tepper, whoever is not a part of the “pro-am revolution” are going to be on the wrong side, who are the amateurs. I observed that media convergence are allowing anyone and everyone to express some form of artistic expression. I believe money is no object with sites like Youtube, Facebook, Myspace and Twitter. An artist in America are starting to become more web savvy and professionals at marketing themselves and their work. Free enterprise has put their artistic mobility in their hands for the artist to develop entrepreneurial skills to control their work. So no I don’t feel that there is a “cultural divide” but more of a social challenge and mobility....
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