Marketing 1101 - d. Tactics How you plan on getting there...

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Marketing 1101 1. How is Wealth Created a. By people with Ideas 2. What is the problem you are going to solve? a. Mission – your purpose b. Position – where you stand in the market i. De Facto – Where you actually are ii. Desired – where you want to be c. Strategy – where you plan to be
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Unformatted text preview: d. Tactics How you plan on getting there 3. 4 Ps of Marketing a. Product b. Place c. Price d. Promotion 4. Perception What people think of you 5. Persona: a. Role your brand plays in the customers life...
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This note was uploaded on 12/02/2011 for the course MK 3010 taught by Professor Lothia during the Fall '08 term at Georgia State University, Atlanta.

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