Marketing quiz 40

Marketing quiz 40 - Question 1 0.67 out of 0.67 points...

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Question 1 0.67 out of 0.67 points Mattel's Barbie is an example of an age-defying product. Barbie, simultaneously timeless and trendy, is in the ________ stage of the PLC. Answer Selected Answer: maturity Correct Answer: maturity Question 2 0.67 out of 0.67 points Anita's DayCare plans to offer third-shift childcare, based upon the opening of two new manufacturing plants in the area. Together the plants will hire 423 employees and run all three shifts. Initial test marketing results look promising. In considering launching this new service, Anita must first decide on ________. Answer Selected Answer:
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timing Correct Answer: timing Question 3 0.67 out of 0.67 points Executives, manufacturing employees, and salespeople are all examples of ________. Answer Selected Answer: internal sources for new-product ideas Correct Answer: internal sources for new-product ideas Question 4 0.67 out of 0.67 points Profits rise during the growth stage of the PLC because promotion costs are spread
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This note was uploaded on 12/02/2011 for the course MAR 3000 taught by Professor Carolsullinger during the Fall '11 term at Toledo.

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Marketing quiz 40 - Question 1 0.67 out of 0.67 points...

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