Marketing quiz 40 - Question 1 0.67 out of 0.67 points...

 Question 1
0.67 out of 0.67 points
Mattel's Barbie is
an example of an
age-defying
product. Barbie,
simultaneously
timeless and
trendy, is in the
________ stage of
the PLC.
Answer
Selected Answer:
maturity
Correct Answer:
maturity
 Question 2
0.67 out of 0.67 points
Anita's DayCare
plans to offer
third-shift
childcare, based
upon the opening
of two new
manufacturing
plants in the area.
Together the
plants will hire
423 employees
and run all three
shifts. Initial test
marketing results
look promising. In
considering
launching this new
service, Anita
must first decide
on ________.
Answer
Selected Answer:

timing
Correct Answer:
timing
 Question 3
0.67 out of 0.67 points
Executives,
manufacturing
employees, and
salespeople are all
examples of
________.
Answer
Selected Answer:
internal sources for new-product ideas
Correct Answer:
internal sources for new-product ideas
 Question 4
0.67 out of 0.67 points
Profits rise during
the growth stage
of the PLC
because promotion
costs are spread
over a large
volume and unit
manufacturing
costs fall.