Marketing quiz 1

Marketing quiz 1 - Question 1 0 out of 0.67 points Some...

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Question 1 0 out of 0.67 points Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ philosophy. Answer Selected Answer: product concept Correct Answer: societal marketing concept Question 2 0.67 out of 0.67 points You are an assistant marketing director for a firm in a market with many low-margin customers. What type of relationship would it be most profitable for you to develop with these customers? Answer Selected Answer:
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basic relationships Correct Answer: basic relationships Question 3 0.67 out of 0.67 points Two important questions underlying marketing strategy are "Who is our target market?" and "What's our value proposition?" Answer Selected Answer: true Correct Answer: true Question 4 0.67 out of 0.67 points Consumer research, product development, communication, distribution, pricing, and service are all most accurately described as core ________ activities.
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