Marketing quiz 2

Marketing quiz 2 - Question 1 0.67 out of 0.67 points When...

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Question 1 0.67 out of 0.67 points When backed by buying power, needs become wants. Answer Selected Answer: false Correct Answer: false Question 2 0 out of 0.67 points Sally purchased Brand X lotion. In comparing her perception of how the lotion performed to her expectations for Brand X lotion, Sally was measuring her level of ________. Answer Selected Answer: customer perceived value Correct Answer: customer satisfaction Question 3 0.67 out of 0.67 points Market offerings are limited to physical products. Answer
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false Correct Answer: false Question 4 0 out of 0.67 points When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia. Answer Selected Answer: true Correct Answer: false Question 5 0.67 out of 0.67 points In addition to attracting new customers and creating transactions, the goal of marketing is to ________ customers and grow the company's business. Answer
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Marketing quiz 2 - Question 1 0.67 out of 0.67 points When...

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