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Unformatted text preview: Question 1 0 out of 0.67 points Michael Quinones is a customer service agent for a national car rental business. He has access to the company's intranet, which provides performance reports, shared work documents, contact information, and detailed information about customers. Which of the following is this access most likely to enable Michael to do during interactions with customers? Answer Selected Answer: use data mining techniques Correct Answer: reward customer loyalty with an upgrade or discount Question 2 0 out of 0.67 points When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions, they are using ________. Answer Selected Answer: observation Correct Answer: informal surveys Question 3 0 out of 0.67 points The real value of marketing research and information lies not in quantity but in the customer insights provided....
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This note was uploaded on 12/02/2011 for the course MAR 3000 taught by Professor Carolsullinger during the Fall '11 term at Toledo.
- Fall '11