Marketing quiz 9

Marketing quiz 9 - Question 1 0 out of 0.67 points...

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Question 1 0 out of 0.67 points Marketing information from which type of database usually can be accessed more quickly and cheaply than other information sources? Answer Selected Answer: LexisNexis Correct Answer: internal Question 2 0 out of 0.67 points Which of the following is NOT a potential source for marketing intelligence? Answer Selected Answer: competitors' garbage Correct Answer: primary data Question 3 0.67 out of 0.67 points Cultural differences, especially those involving language, can add to research costs
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and can increase the ________. Answer Selected Answer: risks of error Correct Answer: risks of error Question 4 0.67 out of 0.67 points The real value of marketing research and information lies not in quantity but in the customer insights provided. Answer Selected Answer: true Correct Answer: true Question 5 0 out of 0.67 points Loft Industries sells roof trusses to contractors and builders and would like to conduct research to determine how customers assess customer service. Which of the
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This note was uploaded on 12/02/2011 for the course MAR 3000 taught by Professor Carolsullinger during the Fall '11 term at Toledo.

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Marketing quiz 9 - Question 1 0 out of 0.67 points...

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