Marketing quiz 10

Marketing quiz 10 - Question 1 0.67 out of 0.67 points Most...

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Question 1 0.67 out of 0.67 points Most marketers today believe they still lack a sufficient quantity of research data to make high-quality decisions. Answer Selected Answer: false Correct Answer: false Question 2 0.67 out of 0.67 points Cultural differences, especially those involving language, can add to research costs in foreign markets and can increase the ________. Answer Selected Answer: risks of error Correct Answer: risks of error Question 3 0 out of 0.67 points ________ is the systematic collection and analysis of
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information about consumers, competitors, and developments in the marketing environment. Answer Selected Answer: Sales management Correct Answer: Marketing intelligence Question 4 0 out of 0.67 points Juanita Petino operates a dress shop in a suburban mall. Her research budget is very small, so she uses low-cost or no- cost methods to gather research data. One method that works very well for her is changing the themes in her local newspaper and radio advertising and watching the result. Juanita is using ________ to
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Marketing quiz 10 - Question 1 0.67 out of 0.67 points Most...

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