Marketing quiz 12

Marketing quiz 12 - Question 1 0.67 out of 0.67 points...

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Question 1 0.67 out of 0.67 points Customer needs and buying motives are typically obvious to marketers. Answer Selected Answer: false Correct Answer: false Question 2 0.67 out of 0.67 points Malaya Ramirez is organizing marketing research in Central American countries for a large American corporation that is interested in expanding its market. The survey Malaya is using was written in English and then translated into Spanish for use by Spanish- speaking respondents. Which of the following is it most important for Malaya to do before administering this questionnaire to a
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market? Answer Selected Answer: have the questionnaire translated back into English to check for accuracy Correct Answer: have the questionnaire translated back into English to check for accuracy Question 3 0.67 out of 0.67 points The availability of which of the following is most problematic in international marketing research? Answer Selected Answer: secondary data Correct Answer: secondary data Question 4 0.67 out of 0.67 points Loft Industries sells roof trusses to contractors and builders and would like to conduct research
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This note was uploaded on 12/02/2011 for the course MAR 3000 taught by Professor Carolsullinger during the Fall '11 term at Toledo.

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Marketing quiz 12 - Question 1 0.67 out of 0.67 points...

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