Marketing quiz 14

Marketing quiz 14 - Question 1 0.67 out of 0.67 points...

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Question 1 0.67 out of 0.67 points Marketers must be careful to guard against ________ when using age and life cycle segmentation. Answer Selected Answer: stereotyping Correct Answer: stereotyping Question 2 0.67 out of 0.67 points Business and consumer marketers use the same set of variables to segment their markets. Answer Selected Answer: false Correct Answer: false Question 3 0.67 out of 0.67 points Which of the segmenting strategies carries higher-than- average risks in consumer markets?
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Selected Answer: concentrated Correct Answer: concentrated Question 4 0.67 out of 0.67 points Jolene Enterprises mass-produces an all-purpose floor cleaner, mass- distributes it, and mass-promotes it. This firm uses ________ marketing. Answer Selected Answer: undifferentiated Correct Answer: undifferentiated Question 5 0.67 out of 0.67 points Most marketing targeted at children, minorities, or other special segments provides benefits to targeted consumers. Answer
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This note was uploaded on 12/02/2011 for the course MAR 3000 taught by Professor Carolsullinger during the Fall '11 term at Toledo.

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Marketing quiz 14 - Question 1 0.67 out of 0.67 points...

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