Marketing quiz 15

Marketing quiz 15 - Question 1 0 out of 0.67 points Service...

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Question 1 0 out of 0.67 points Service productivity can be managed by increasing the quantity of service and giving up some quality. Answer Selected Answer: false Correct Answer: true Question 2 0 out of 0.67 points Because service quality depends on the quality of buyer-seller interaction during the service encounter, service marketers use ________ to train employees in the art of interacting with customers to satisfy their needs. Answer Selected Answer: internal marketing Correct Answer: interactive marketing Question 3 0 out of 0.67 points
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Product support services identify the product or brand, describe several things about the product, and promote the product through attractive graphics. Answer Selected Answer: true Correct Answer: false Question 4 0.67 out of 0.67 points Quaker produces a variety of cereals. This variety is called its product line. Answer Selected Answer: true Correct Answer: true Question 5 0.67 out of 0.67 points For a fee, some companies ________ names or symbols previously created by other manufacturers, names of well- known celebrities,
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Marketing quiz 15 - Question 1 0 out of 0.67 points Service...

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