Marketing quiz 19

Marketing quiz 19 - Question 1 0.67 out of 0.67 points...

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Question 1 0.67 out of 0.67 points Profits rise during the growth stage of the PLC because promotion costs are spread over a large volume and unit manufacturing costs fall. Answer Selected Answer: true Correct Answer: true Question 2 0 out of 0.67 points The advantages of standardizing an international product include all of the following EXCEPT ________. Answer Selected Answer: lower marketing costs Correct Answer: the adaptation of products to different markets Question 3 0 out of 0.67 points Which of the following CANNOT be described using
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the PLC concept? Answer Selected Answer: product form Correct Answer: product image Question 4 0.67 out of 0.67 points All of the following are accurate descriptions of a style, EXCEPT which one? Answer Selected Answer: Styles last only a short time and tend to attract only a limited following. Correct Answer: Styles last only a short time and tend to attract only a limited following. Question 5
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This note was uploaded on 12/02/2011 for the course MAR 3000 taught by Professor Carolsullinger during the Fall '11 term at Toledo.

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Marketing quiz 19 - Question 1 0.67 out of 0.67 points...

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