Marketing quiz 20

Marketing quiz 20 - Question 1 0.67 out of 0.67 points...

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Question 1 0.67 out of 0.67 points Soaring media costs, focused target marketing strategies, and the growing array of new media have increased the importance of ________. Answer Selected Answer: media planning Correct Answer: media planning Question 2 0.67 out of 0.67 points The goal of ________ is to make an advertisement so useful that people want to watch it. Answer Selected Answer: advertainment Correct Answer: advertainment Question 3 0.67 out of 0.67 points All of the following are important decisions during the process of
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developing an advertising program EXCEPT which one? Answer Selected Answer: selecting a target market Correct Answer: selecting a target market Question 4 0 out of 0.67 points VOD (video on demand) and DVRs (digital video recorders) present which of the following problems for marketers? Answer Selected Answer: Audiences are less interested in media consumption. Correct Answer:
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Marketing quiz 20 - Question 1 0.67 out of 0.67 points...

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