Marketing quiz 24

Marketing quiz 24 - Question 1 0.67 out of 0.67 points As...

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Unformatted text preview: Question 1 0.67 out of 0.67 points As part of the rapid globalization of today's economy, companies are selling more locally produced goods in international markets and ________. Answer Selected Answer: purchasing more supplies abroad Correct Answer: purchasing more supplies abroad Question 2 0.67 out of 0.67 points Market offerings are limited to physical products. Answer Selected Answer: false Correct Answer: false Question 3 0.67 out of 0.67 points The social- responsibility and environmental movements are expected to ________ in the future. Answer Selected Answer: demand more from companies Correct Answer: demand more from companies Question 4 0 out of 0.67 points The major difference between customer- driving marketing and customer- driven marketing is that the customer-driving marketing considers only existing needs. Answer Selected Answer: true Correct Answer: false Question 5 0.67 out of 0.67 points Two important questions underlying marketing strategy are "Who is our target market?" and "What's our value proposition?" Answer Selected Answer: true...
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This note was uploaded on 12/02/2011 for the course MAR 3000 taught by Professor Carolsullinger during the Fall '11 term at Toledo.

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Marketing quiz 24 - Question 1 0.67 out of 0.67 points As...

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