Marketing quiz 25

Marketing quiz 25 - Question 1 0.67 out of 0.67 points The...

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Question 1 0.67 out of 0.67 points The difference between human needs and wants is that needs are not influenced by marketers. Answer Selected Answer: true Correct Answer: true Question 2 0.67 out of 0.67 points As part of the rapid globalization of today's economy, companies are selling more locally produced goods in international markets and ________. Answer Selected Answer: purchasing more supplies abroad Correct Answer: purchasing more supplies abroad Question 3 0.67 out of 0.67 points Consumer research, product development,
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communication, distribution, pricing, and service are all most accurately described as core ________ activities. Answer Selected Answer: marketing Correct Answer: marketing Question 4 0.67 out of 0.67 points ________ refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs. Answer Selected Answer: Marketing myopia Correct Answer: Marketing myopia Question 5 0.67 out of 0.67 points Delivering superior customer value and customer satisfaction are the two keys to building lasting customer relationships.
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This note was uploaded on 12/02/2011 for the course MAR 3000 taught by Professor Carolsullinger during the Fall '11 term at Toledo.

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Marketing quiz 25 - Question 1 0.67 out of 0.67 points The...

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