Marketing quiz 27

Marketing quiz 27 - Question 1 0.67 out of 0.67 points The...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Question 1 0.67 out of 0.67 points The four marketing management functions are analysis, planning, implementation, and control. Answer Selected Answer: true Correct Answer: true Question 2 0 out of 0.67 points In the BCG matrix, income from ________ can be used to help finance the company's question marks and stars. Answer Selected Answer: SBUs Correct Answer: cash cows Question 3 0.67 out of 0.67 points Jill Reno has researched new markets and has
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
decided which segments to enter. Next she should decide what ________ her company should occupy in those segments. Answer Selected Answer: position Correct Answer: position Question 4 0.67 out of 0.67 points In SWOT analysis, strengths and weaknesses refer to a firm's internal environment, while opportunities and threats refer to the external environment. Answer Selected Answer: true Correct Answer: true Question 5 0.67 out of 0.67 points ________ is the marketing logic by which a company hopes to achieve profitable
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/02/2011 for the course MAR 3000 taught by Professor Carolsullinger during the Fall '11 term at Toledo.

Page1 / 7

Marketing quiz 27 - Question 1 0.67 out of 0.67 points The...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online