Marketing quiz 30

Marketing quiz 30 - Question 1 0 out of 0.67 points When...

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Question 1 0 out of 0.67 points When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions, they are using ________. Answer Selected Answer: marketing intelligence Correct Answer: informal surveys Question 2 0.67 out of 0.67 points Marketers must weigh carefully the costs of additional information against the ________ resulting from it. Answer Selected Answer: benefits Correct Answer: benefits Question 3 0 out of 0.67 points
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scarcity of good secondary data, international researchers often must collect their own primary data. An initial problem with this collection is developing good ________. Answer Selected Answer: research firms Correct Answer: samples Question 4 0 out of 0.67 points Tasoula Jeannopoulos has a limited budget for the market research she needs to conduct; however, the sample size for her research is quite large. Which of the following methods of contact would
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Marketing quiz 30 - Question 1 0 out of 0.67 points When...

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