Marketing quiz 31

Marketing quiz 31 - Question 1 0 out of 0.67 points Many...

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Question 1 0 out of 0.67 points Many major companies have created the position of ________ to address concerns about the privacy of customers. Answer Selected Answer: ethics manager Correct Answer: chief privacy officer Question 2 0.67 out of 0.67 points A successful CRM program can be expected to help a company achieve all of the following EXCEPT ________. Answer Selected Answer: understanding competition better Correct Answer: understanding competition better Question 3 0.67 out of 0.67 points The real value of marketing research and information lies
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not in quantity but in the customer insights provided. Answer Selected Answer: true Correct Answer: true Question 4 0.67 out of 0.67 points The best approach for researchers to take to guard consumer privacy includes all of the following EXCEPT which one? Answer Selected Answer: Sell the information only when it is financially worthwhile. Correct Answer:
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This note was uploaded on 12/02/2011 for the course MAR 3000 taught by Professor Carolsullinger during the Fall '11 term at Toledo.

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Marketing quiz 31 - Question 1 0 out of 0.67 points Many...

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