Marketing quiz 33

Marketing quiz 33 - Question 1 0.67 out of 0.67 points A(n)...

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Question 1 0.67 out of 0.67 points A(n) ________ is a descriptive thought that a person has about something. Answer Selected Answer: belief Correct Answer: belief Question 2 0.67 out of 0.67 points A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a ________. Answer Selected Answer: reference group Correct Answer: reference group Question 3 0.67 out of 0.67 points
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A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept. Answer Selected Answer: personal characteristics Correct Answer: personal characteristics Question 4 0.67 out of 0.67 points Worthington Farm raises chickens. For years, it has
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Marketing quiz 33 - Question 1 0.67 out of 0.67 points A(n)...

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