Marketing quiz 34

Marketing quiz 34 - Question 1 0.67 out of 0.67 points When...

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Question 1 0.67 out of 0.67 points When a market segment is large or profitable enough to serve, it is termed ________. Answer Selected Answer: substantial Correct Answer: substantial Question 2 0 out of 0.67 points Once it has chosen a position, a company must take strong steps to deliver and communicate that position to target consumers. Which of the following is NOT necessarily needed for a company to support its positioning strategy? Answer Selected Answer: c. Designing the marketing mix involves working out the strategic details of the positioning strategy. Correct Answer: d. The company's service personnel must be highly trained and provide superior service. Question 3 0.67 out of 0.67 points
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A market rarely exists for products that offer less and therefore cost less. Answer Selected Answer: false Correct Answer: false Question 4 0 out of 0.67 points "Less-for-much- less" positioning involves meeting consumers' ________. Answer
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This note was uploaded on 12/02/2011 for the course MAR 3000 taught by Professor Carolsullinger during the Fall '11 term at Toledo.

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Marketing quiz 34 - Question 1 0.67 out of 0.67 points When...

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