Marketing quiz 36

Marketing quiz 36 - Question 1 0.67 out of 0.67 points The...

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Question 1 0.67 out of 0.67 points The third level of a product that product planners consider is a(n) ________ around the core benefit and actual product that offers additional consumer services and benefits. Answer Selected Answer: augmented product Correct Answer: augmented product Question 2 0.67 out of 0.67 points In a service business, the customer and front-line service employee interact to create the service. Answer Selected Answer: true Correct Answer: true Question 3 0.67 out of 0.67 points ________ has been affected by
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unit pricing, open dating, and nutritional information. Answer Selected Answer: Labeling Correct Answer: Labeling Question 4 0.67 out of 0.67 points While advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference, brands are not maintained by advertising but by ________. Answer Selected Answer: brand experience Correct Answer: brand experience Question 5 0 out of 0.67 points
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Marketing quiz 36 - Question 1 0.67 out of 0.67 points The...

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