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Page1of23BUSINESS PLANCompany Name:IMVELO TOURSSlogan:“A memorable journey”Company Type:CLOSE CORPORATIONPhysical Address:303 DR PIXLEY KA SEME [WEST STREET]DURBAN4001Telephone:+27 31 408 3243Fax:+27 31 408 4000E-mail:[email protected]Web Address:Business Plan Date:13 May 2015
Page2of231.EXECUTIVE SUMMARYImvelo Tours [IT] will provide integrated eco and cultural travel packages to people in the KwaZulu-Natal [KZN] province–the Zulu kingdom to explore their province. The founders and the employeesof the IT are experienced travel industry professionals and are passionate about the packages andactivities that Imvelo Tours will promote and offer. The opportunity for Imvelo Tours’ success existsbecause currently the South African Tourism is encouraging the domestic tourism and also thetourism industry is growing rapidly, eco travel in particular, is growing by 10 per cent annually.Moreover, the KwaZulu-Natal Province eco travel market is growing by at least 12 per cent annuallyand there are no providers that specialise solely in eco and cultural integrated travel in the Zulukingdom. Imvelo Tours is poised to take this advantage of this growth and lack of competition withexperienced staff, excellent location, and effective management and marketing. The KwaZulu-Natalprovince has a large concentration of outdoor recreation enthusiasts who love nature. These nature-orientated individuals, couples and groups interested in nature are Imvelo’s primary customers.Imvelo Tours’ target market is an exploitable niche and Imvelo Tours will provide a specialised andthus differentiated service.Prices will be competitive with the reminder of the market. The company’sestimated sales for the first years of operation is R1 500 000, increasing by 12 per cent annually overthe next two three years.1.1 The main objectives of Imvelo ToursAchieve sales of 3 000 000 by year three.Maintain margins of 10 per cent on all coach travelDevelop strategic alliances with service providers nationally, internationally and in theprovince.Achieve 25 percent of sales from the internetContinuously provide enjoyable quality excursions/trips on time and on budget.Develop enthusiastically satisfied customers all of the time.Establish a market presence that assures short-term and long-term profitability, growth andsuccess.Supporting growth and development in the tourism and overall economy of KwaZulu-Natal.Contribute positively to our communities and our environment.1.2 VisionTo become the foremost provider of the integrated eco and cultural travel to the people of theKwaZulu-Natal province through responsible and sustainable tourism.1.3 MissionInternally we intend to create and nurture a healthy, exuberant, respectful, and enjoyableenvironment, in which our employees are fairly compensated and encouraged to respect thecustomer and the quality of the service we intend to provide.