134lecture25(mar09)

134lecture25(mar09) - McDonaldization of Society March 9,...

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© 2005 David Schweingruber McDonaldization of Society March 9, 2005 http://www.iastate.edu/~soc.134
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© 2005 David Schweingruber Two models for organizations Max Weber argued that bureaucracies were becoming the organizational model of the 19th Century George Ritzer argues that McDonalds is becoming the model for organizations in the 21st Century • McDonaldization: “the process by which the principles of the fast- food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world” “McDonaldization is an extension of Weber’s theory of rationalization. For Weber, the model of rationalization was the bureaucracy; for me, the fast-food restaurant is the paradigm of McDonaldization”
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© 2005 David Schweingruber Four elements of McDonaldization 1. Efficiency: the search for the optimum means to a given end Includes streamlining processes, simplifying goods and services, and using customers to perform work 2. Calculability: emphasis on things that can be calculated, counted, and
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134lecture25(mar09) - McDonaldization of Society March 9,...

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