134lecture43(apr27)bw - Building a social movement Ideology...

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1 © 2005 David Schweingruber Social Movements April 27, 2005 http://www.iastate.edu/~soc.134 © 2005 David Schweingruber Building a social movement Ideology: members of a social movement share a belief system that justifies their action Social movements attempt to reach people who share their ideology, convert people to their ideology, or manipulate existing ideology for new purposes Social networks: people are recruited into social movement activities through friends and relatives Resources: key resources include money, people and organizational strength Political opportunity structure: some environments are more friendly than others for social movements © 2005 David Schweingruber Possible consequences of social movements Changed social policy Changed social attitudes New interest organizations Biographical change © 2005 David Schweingruber The meek don’t make it (Gamson 1975) Research question: What tactics are best for achieving social movement success?
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