Executive Summary - Executive Summary This report details...

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Executive Summary This report details the main planning stages and modes of execution in introducing a new product line to a new target market. As furs and their general sales have grown popular as accessories around the globe in the past few years and Japan growing in importance in the global fashion scene, the potential for a high profit in this section of the world is also growing. Marketing to this country will likely prove to be a source for millions of dollars per year in revenue. In summary, this report explains and details the various planning, considerations, and requirements that will need to be taken into account in order to fully and most efficiently execute this business plan to Japan. The categories that will be covered are as follows: Company Description - Our company started from a small mink farm and has now grown to a global product resource. Our goal is to move our products to new countries and bring in more profit by serving a more diverse consumer base. We also work through a chain-of-command
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This note was uploaded on 12/05/2011 for the course MGMT 330G taught by Professor Francissun during the Fall '11 term at Utah Valley University.

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Executive Summary - Executive Summary This report details...

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