Chap001_modified0 - Chapter 1 Chapter 1 Succeeding in...

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Unformatted text preview: Chapter 1 Chapter 1 Succeeding in Business Communication and Management Types Purposes Audiences Benefits and Costs Criteria Goodwill Conventions Analysis Problem Solving Types of Communication Verbal Face-to-face Phone conversations Informal meetings Presentations E-mail messages Web sites Nonverbal Computer graphics Company logos Smiles Size of an office Location of people at meetings 1-2 Communication Ability = Promotability Good communicators earn more Good communicators make good managers 1-3 Communication Purposes All business communication has three basic purposes To inform (explain) To request or persuade (urge action) To build goodwill (make good image) Most messages have more than one purpose 1-4 Audiences Internal People inside organization Ex: subordinates, superiors, peers External People outside organization Ex: customers, suppliers, distributors 1-5 Benefits and Costs Effective communication Saves time Makes efforts more effective Communicates points more clearly Builds goodwill Poor communication Wastes time Wastes efforts...
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Chap001_modified0 - Chapter 1 Chapter 1 Succeeding in...

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