Chap002_modified0 - Chapter 2 Chapter Adapting Your Message...

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Chapter 2 Chapter 2 Adapting Your Message to Your Audience Audience Identification Audience Analysis Organizational Culture Discourse Communities Channels Audience Benefits Multiple Audiences
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A p e r s o n c a b in t w u d ie Identify Your Audiences Gatekeeper – may stop message or send it on Primary - decides or acts on basis of message Secondary –comments on message or implements ideas 2-2
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Identify Your Audiences , continued… Auxiliary – encounters message but does not interact with it (read-only) Watchdog – may exert economic, legal, political, or social power later 2-3
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Analyze Your Audiences As… Individuals Group members Demographics Psychographics Organizations Organizational culture Discourse community 2-4
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Analyze Individuals Talk with them Myers-Briggs Type Indicator – preference test that shows 4 types Extrovert-Introvert Sensing-Intuitive Thinking-Feeling Judging-Perceiving T a k e M y r s - B i g t o u c m p n ! 2-5
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Introvert – gets energy from within Extrovert – gets energy from inter- acting with others Sensing – gets information from five senses Intuitive
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This note was uploaded on 12/05/2011 for the course MGMT 2200 taught by Professor Johnheeder during the Fall '11 term at Utah Valley University.

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Chap002_modified0 - Chapter 2 Chapter Adapting Your Message...

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