Chap009_modified (1)

Chap009_modified (1) - Chapter 9 Chapter 9 Creating Visuals...

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Unformatted text preview: Chapter 9 Chapter 9 Creating Visuals and Data Displays Using Visuals Visual Design Guidelines Integrating Visuals Visuals Help make data meaningful Help communicate points Enhance oral presentations 9-2 Use Visuals To Present ideas completely Find relationships Make points vivid Emphasize material Present material concisely, with less repetition E v e ry v is u a l s h o u ld te ll a s to ry 9-3 Visual Design Guidelines 1. Check quality of data 2. Determine story you want to tell 3. Choose visual that fits the story 4. Follow conventions for designing visuals 5. Use color and decoration with restraint 6. Be sure that visual is accurate, ethical 9-4 1. Check Quality of Data Check data comes from reliable source Check you have data for all factors you should consider Do not use visuals of unreliable data 9-5 2. Determine Story You Want to Tell Good stories may Support a hunch you have Surprise or challenge knowledge Show unexpected trends or changes Have commercial or social significance Provide information needed for action Be relevant to audience 9-6 2. Determine Story You Want to Tell To find stories 1. Focus on a topic 2. Simplify the data on that topic and convert number to simple units 3. Look for relationships and changes 4. Process the data to find more stories 9-7 3. Choose the Right Visual for the 3....
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Chap009_modified (1) - Chapter 9 Chapter 9 Creating Visuals...

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