Chap014_modified0 - Chapter 14 Chapter Sharing Informative...

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Chapter 14 Chapter 14 Sharing Informative and Positive Messages Subject Lines Managing Information Audience Benefits Ending Varieties Overview Purposes Information Overload Common Media Organization
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Informative and Positive Messages Informative message - receiver’s reaction neutral Positive message - receiver’s reaction positive Neither message immediately asks receiver to do anything G o d n e w s ! 14-2
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Primary Purposes To give information or good news to audience To have receiver view information positively 14-3
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Secondary Purposes To build good image of sender To build good image of sender’s organization To build good relationship between sender and receiver To deemphasize any negative elements To eliminate future messages on same subject 14-4
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Information Overload Employees are bombarded with junk mail, sales calls, spam, and other ads Even routine communications are becoming overwhelming WARNING: Protect your communication reputation! 14-5
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Common Media: Face-to-Face Contact Use face-to-face contact to Visit a colleague Build a business relationship Save multiple calls or e-mails Engage in dialogue or negotiation Acquire something immediately Avoid leaving a paper trail Increase visual and aural cues 14-6
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Chap014_modified0 - Chapter 14 Chapter Sharing Informative...

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