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Unformatted text preview: would want to copy what Facebook is doing. In Facebooks attempt to plant bad news about Google backfired because the PR Company asked a blogger to help them out. The blogger refused and then went and told the story of what happened. USA Today picked up the story and this is where is backfired for Facebook. They were then getting the bad PR which is the opposite of what they intended. They looked like they were scared of Google, which shows their weakness. Their PR practitioners need to act fast and make a statement to defend what they did. Did you share this information with your group? Yes____ No____ Did you bring a copy of the news story? Yes____ No____...
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This note was uploaded on 05/26/2011 for the course ACCOUNTING 101 taught by Professor Smith during the Spring '11 term at San Diego State.
- Spring '11