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Unformatted text preview: Yes, it is important to let someone high up in the company to address the public. It shows that they care about the situation and are trying to fix it. 4. Do you agree with GMs decision not to invite television to its media briefings after the initial Pearce press conference? I do. I think that there was enough media attention and they were trying to get past this and move on. 5. In terms of reputation and credibility, what do you think its response to the Dateline NBC broadcast meant to GM? It was huge! The retraction made GMs credibility a lot better and helped them in their attempt to save their reputaion....
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- Spring '11