GM Case Study - Yes, it is important to let someone high up...

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Megan O’Connor 5 May 2011 1. What other options did GM have in addition to going public in the wake of the Dateline NBC report? They could have challenged them and began the investigation earlier. They could have addressed the public telling them they were completely unaware their cars were doing that and tell them they will look into it immediately. 2. What was the downside risk for GM of being so public in its response? It let a lot more people aware of the situation and to worry about the company’s validity. It takes people awhile to trust again. 3. Do you agree with GM’s strategy on sending its general counsel to confront the media?
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Unformatted text preview: Yes, it is important to let someone high up in the company to address the public. It shows that they care about the situation and are trying to fix it. 4. Do you agree with GMs decision not to invite television to its media briefings after the initial Pearce press conference? I do. I think that there was enough media attention and they were trying to get past this and move on. 5. In terms of reputation and credibility, what do you think its response to the Dateline NBC broadcast meant to GM? It was huge! The retraction made GMs credibility a lot better and helped them in their attempt to save their reputaion....
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GM Case Study - Yes, it is important to let someone high up...

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