Management - Ma ent gem na e title styl b aster su it M te...

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Unformatted text preview: Ma ent gem na e title styl b aster su it M te t 5 hapk r o ed C lic C 5/26/11 Michael Moore Filmmaker who chose to focus on CEO’s He made sure to find out what they were doing wrong and to showcase it in a documentary. He cast a dark eye on companies from McDonald’s to Wal-Mart http://www.youtube.com/watch?v=IhydyxRjujU 5/26/11 Things to consider before organizing for public relations work: Environment Ç Business objectives Public relations objectives and strategies Public relations programs 5/26/11 Public Relations Plan • Plan to show clear cut objectives, achieve organizational goals, target strategies to reach objectives, tactics to implement strategies and measurement to show progress. 1. Executive summary 2. Communication process 3. Background 4. Situation analysis 5. Message statement 6. Audiences 5/26/11 Reputation Management What is it? Helping to “manage” an organization’s “reputation” (brand, position, good will, or image) http://www.youtube.com/watch?v=C2zYZ8qJSBo 5/26/11 Reputation A companies reputation is composed of two elements: 1. 2. The more “rational” products and performance More “emotional” behavioral factors (customer service, CEO performance, personal experience with the company) 5/26/11 Why reputation is important? Can charge premium prices Have greater access to to new markets and products Have greater access to capital Profit from word-of-mouth Possess an unduplicated identity 5/26/11 Where are Jobs? Public relations jobs suffered during the stock market burst but recently the field has made a substantial comeback The future promises to be steady and strong 5/26/11 What does it Pay? Annual mean wages • Public relations agencies $111,860 • Companies/ Enterprises $101,990 • Professional organizations • Philanthropic services $76,870 • Colleges and Universities $74,780 $79,820 ...
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Management - Ma ent gem na e title styl b aster su it M te...

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