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Unformatted text preview: key, or middle-of-the-roadif you were Exxons public relations director? 5. I would have been aggressive because the media was being aggressive and if you let them walk all over you many assumptions will be made. They needed to take control in a public relations stance and they didnt. 6. Now that Exxon has merged with Mobil, what is the corporation doing about environmental issues? What is Exxon/Mobil doing about environmental issues? Why would the company continue to issue news releases about environmental activities so many years after the Exxon Valdez incident? They are continuing in relief efforts of these issues. They are showing that they truly care about it. They continue to issue news releases because they want their name cleared and to be trusted again. They want to be able to still sail even with that same boat that caused the disaster....
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This note was uploaded on 05/26/2011 for the course ACCOUNTING 101 taught by Professor Smith during the Spring '11 term at San Diego State.
- Spring '11