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Unformatted text preview: It definitely goes along the idea of not having any secrets and that they really want to change. The reporters will be the people to get the story out. 5. What public relations options did Wal-Mart have in responding to the negative documentary? They could have gone one of two ways, to either say nothing or take responsibility. I think taking responsibility was the best thing they could have done because it shows their integrity to their customers. 6. What were the pros and cons of hiring high profile political consultants to organize a (war room)? Pros- they will take control and make them look better. Cons- they wont care about the employees and everything on the inside....
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- Spring '11