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Unformatted text preview: Who is our target customer? Young families, men and women around the age of 25-55 with about 2 or 3 kids, commuters What do they currently think about the product/service? Most car manufacturers offer similar features in many of the same categories. What do we want them to think about the product/service, after they see this advertising? Toyota promises genuine servicing What do we want them to do after they see this advertising? Look for the cars in nearby dealerships, browse the web for the dealers and see the features and looks in magazines to get a picture what we are about, have them make up their mind then and go for it! What tone should the creative have? Approachable, comfort, convenience, safety, reliability, innovative...
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- Spring '11
- Accounting, Hybrid electric vehicle, Toyota Prius, Toyota Camry, Camry, Toyota Camry Hybrid