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Creative Brief - Who is our target customer Young families...

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Creative Brief Names of Participants Team #__________6_____________ _Steven O’Connor_____________ _Lauren Alexander_______________ _Amber Hoffman______________ _Rebekah Barton________________ _Zachary Ward________________ _Molly Jones___________________ Discussion Leader __________________________ Scribe __________________________ Client (name of your business)___Toyota Camry________________________ What is being promoted? The launching of new Camry models including the 2011 model and the new Camry hybrid What is the overall promotional objective? To position the new Camry models as the best option for consumers What is the positioning statement? Toyota Camry is the one car with a wide variety of style, features and a hybrid option because we provide the very best for our customers.
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Unformatted text preview: Who is our target customer? Young families, men and women around the age of 25-55 with about 2 or 3 kids, commuters What do they currently think about the product/service? Most car manufacturers offer similar features in many of the same categories. What do we want them to think about the product/service, after they see this advertising? Toyota promises genuine servicing What do we want them to do after they see this advertising? Look for the cars in nearby dealerships, browse the web for the dealers and see the features and looks in magazines to get a picture what we are about, have them make up their mind then and go for it! What tone should the creative have? Approachable, comfort, convenience, safety, reliability, innovative...
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