BMGT 364 Session 9 - Innovation

BMGT 364 Session 9 - Innovation - Copyright 2010 Innovation...

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Unformatted text preview: Copyright 2010 Innovation BMGT 364: Management and Organizational Theory Fall 2011; Session 9 Gosia A. Langa Department of Management & Organization Copyright 2010 Why does innovation matter to companies? How can innovation be promoted and managed effectively? Innovation leaders: Google IDEO Agenda Copyright 2010 What is Innovation? The successful implementation of creative ideas in organizations. The intentional introduction and application of new ideas, processes, products or procedures designed to significantly benefit an individual, a group, an organization or wider society. Source: West & Anderson (1996); Anderson, De Dreu, & Nijstad (2004). Copyright 2010 Types of Innovation Incremental or Exploitative: builds upon existing knowledge or resources and involves modest technological change. Radical or Exploratory: requires completely new knowledge and/or resources and involves large technological advancements. What examples can you think of? Source: Abernathy (1978); Benner & Tushman (2003) Copyright 2010 Why innovation matters 1900-1910 airplane, plastic, air conditioner 1911-1920 mammogram, zipper, sonar 1921-1930 talking movies, penicillin, jet engine 1931-1940 radar, helicopter, computer 1941-1950 atomic bomb, bikini, transistor 1951-1960 oral contraceptive, Tylenol 1961-1970 video recorder, handheld calculator, computer mouse 1971-1980 compact disc, gene splicing, laser printer 1981-1990 MS-DOS, space shuttle, CD- ROM 1991-2000 taxol, Pentium processor, Java 2001-today First cloning of human embryo Copyright 2010 Facts To Consider The average life span of a multinational company - Fortune 500 or equivalent - is approximately 45 years. One third of the companies listed in the Fortune 500 in 1970 for example, had...
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BMGT 364 Session 9 - Innovation - Copyright 2010 Innovation...

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