BMGT301 Strategy - Basics

BMGT301 Strategy - Basics - BMGT301: IT & Strategy:...

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Unformatted text preview: BMGT301: IT & Strategy: Part 1 Fall 2011 BMGT301 - IT and Strategy - Basics 1 Systems? Variables and Parameters? TPS, MIS, DSS and ESS? BMGT301 - IT and 2 Review of Last Class Understand the concept of strategy and competitive advantage Understand the ways that IT helps create competitive advantage BMGT301 - IT and 3 Learning Objectives ◦ (1950s) But what is it good for…? “I think there is a worldwide market for maybe 5 computers” (TJ Watson Sr. then president of IBM) ◦ (1960-early 1970s) Back office automation IT Management = Control costs ◦ (late 1970s-early 1980s) Enterprise Computing “There is no reason for anyone to have a computer in their home” (Ken Olson, co founder of Digital Equipment Corporation) ◦ (mid 1980s) Hustle your way to competitive advantage Competitive advantage through operational efficiency BMGT301 - IT and 4 Business Value of Computers: A History ◦ (late 1980s) First Inter-organizational Systems Electronic Data Interchange (EDI) (We now call this B2B eBusiness) Improve Operational efficiency Lock customers in ◦ (early 1990s) Organizational Computing Reengineering “Don’t automate, obliterate” Computer supported collaborative work ◦ (late 1990s) The promise and distraction of eBusiness Build up online marketplace (eBay, Amazon) Outsourcing to some of the BRIC countries BMGT301 - IT and 5 Business Value of Computers: Modern History BMGT301 - IT and 6 Strategy is a set of decisions made to achieve competitive advantage...
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This note was uploaded on 12/02/2011 for the course BMGT 301 taught by Professor Wang during the Fall '08 term at Maryland.

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BMGT301 Strategy - Basics - BMGT301: IT & Strategy:...

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