Netflix - Netflix BMGT301 Fall2011 Questions

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Netflix BMGT 301 Fall 2011
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1. How does the Netflix business model work? 2. Why did Wal-Mart and Blockbuster managers,  as well as Wall Street analysts, underestimated  Netflix? 3. What are Netflix sources of competitive  advantage? 4. What is the ‘long tail’? How long is the Netflix  tail compared to traditional video stores? 5. What do you believe are the most significant  Questions
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A firm that focuses on a specific  product, service or business mode.  An internet pure pay is a firm that only  operates through the internet  channel, with no physical storefronts. Pure Play
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Refers to an extremely large selection  of content or products. This is a  phenomenon where firms can make  money by offering near limitless  selection Long Tail
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A classification of software that  monitors trends among customers  and uses this data to personalize an  individual’s customer’s experience. www.amazon.com 
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Netflix - Netflix BMGT301 Fall2011 Questions

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