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Sustainable Competitive Advantage

Sustainable Competitive Advantage - ◦ Is the asset...

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Sustainable Competitive  Advantage BMGT 301 Fall 2011 Dr. karake
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Rareness Is the asset in limited supply or difficult to acquire? Value Does the asset yield value to the firm/customers? Imperfectly Imitable
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Unformatted text preview: ◦ Is the asset impossible to imitate? Non-Substitutable ◦ Is the asset without comparable substitutes? How Do We Know if Assets Yield Sustainable Advantage?...
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