BIG FAT Liability - BIG FAT LIABILITY Presented by: Akhil...

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BIG FAT LIABILITY Presented by: Akhil Das Anshul Singhal Aditya Singh Arka Mukherjee Mayank Jaswal
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Contents: Introduction Tussle Preventive Measures Stakeholders Analysis Arguments Managers Actions Best Solution - Role of the consumer
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INTRODUCTION In 2003, lawsuit was filed against McDonald’s for marketing products that are high in fat, salt, sugar and cholesterol U.S. Surgeon General’s report (2001) findings: 6 out of 10 adults and 13% children and adolescents were overweight or obese Obesity in US among adults had doubled and among adolescents had tripled since 1980 Around 300,000 premature deaths a year Direct and indirect costs of being overweight were $117 billion a year
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TUSSLE In 2000, Americans consumed around 2750 calories day, well above healthy amount needed Exact role and contribution of companies in this mayhem was unclear Several lawsuits were filed against food companies In 2005, Cheese-Burger Bill was introduced shielding producers and retailers but did not become law
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PREVENTIVE MEASURES Kraft changed recipes for some products Labeled products which were high in nutrients and low in calories Stopped advertising to children McDonald’s introduced salads with low-fat dressing Pepsico switched to nonhydrogenated cooking oils
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BIG FAT Liability - BIG FAT LIABILITY Presented by: Akhil...

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